Brand news

After watching Jessica Ennis win gold we couldn’t help but feel inspired, so before the Paralympics kick off and our lives become dominated by watching sport once again, we thought we’d try working on our own sporting talent, Ennis style! The adidas mi...

adidas, the Official Sportswear Provider for the London 2012 Olympic and Paralympic Games, have launched a limited edition T-shirt and baseball cap in support of the injured servicemen and women who will represent Great Britain at the Paralympics. Team...

The Gatorade Hit Squad have taken to the roads of North London and St Albans for the first of many rides around the cycling routes of Britain to reward cyclists out riding with their Gatorade Green Bottles. The squad, which will normally consist of...

For the first time, Nike Sportswear and Liberty are extending their partnership to produce two styles of women’s high performance track spikes. Nike have dubbed their new creation: ‘The ultimate fusion of style and performance on and off the track’ and...

If you’re looking for some fuel for your workouts then why not head to Nike’s sporting clubhouse for the everyday athlete?

It’s not just the championship athlete or record breaker that aspires to push their limits, it’s also the everyday athlete who strives to excel on their own terms. To set and realise personal goals and achieve their own defining moment of greatness.

If you’re in need of a sporting boost then simply getting some new gear could be the answer, if new research is to be believed. Sports enthusiasts wearing the latest premium branded kit have a distinct mental advantage over their rivals, the study claims.

This summer, Nike aims to celebrate athletic commitment, dedication and achievement at the highest level through its ‘Greatness’ campaign.

Sportsister promotion: Created in 1875, in Lyon, France, Babolat is the longest-running international company specialised in tennis. Babolat is today number 1 in tennis racquet sales in the United States, France, Spain, Italy and in Japan. Family-ru...

The kitting out process for London 2012 is now well underway for Team GB athletes, but ever wondered what they actually get up to behind the scenes?

adidas and long term collaborator Stella McCartney opened the first adidas by Stella McCartney stand alone store this weekend in London.

Want to improve your personal best? Race shoes could be the answer although read our guide before you take your first very light footed step... Racing shoes may have been around for a long time, but up until now they have been the sole reserve of...

With just over 100 days to go until the start of the Olympic Games, adidas has revealed their biggest ever UK campaign - take the stage.

At London 2012 Team GB and ParalympicsGB will compete in the first home Games for over 60 years as the largest, best prepared, best equipped, best supported and most ambitious group of elite sportsmen and women to represent Great Britain and Northern Irel...

Experts in adventure outdoor clothing, Rohan are now making the move into the cycling market with their Rider collection. The award winning travel clothing specialists pride themselves on creating innovative gear that helps you keep protected and comfo...

If you’re a fan of Nike+ Running and want other areas of your training to follow suit, then this is for you.

Described as ‘a retail space like no other’ Nike’s latest retail innovation has just opened in London’s BoxPark, which is another retail first – the world’s first pop-up mall. As more and more runner’s choose to use digital accessories to track, log an...

We asked Polar’s Performance & Training Manager Elizabeth Shenton to talk us through the benefits of tracking your heart rate when training. Heart rate monitors can help you stay motivated by recording your exercise data and allowing you to set tar...

The annual Arc’teryx Adventure photography competition at Sheffield Adventure Film Festival returns for 2012 and you could be the lucky one to see your photos exhibited alongside four of the UK’s top adventure photographers, and win not only £500 but also...

Nike have created NIKE+ FuelBand; an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active. It is designed to be worn throughout the day and uses accelerometry to provide information about diff...