Sportsister and TriNorth team up
Sportsister is pleased to announce that it has joined forces with TriNorth Communications, a thriving agency with a strong focus on sports and a passion for promoting women’s sport.
Sportsister co-founder Danielle Sellwood will remain at the helm and, with the support of the TriNorth team, will ensure the Sportsister brand strengthens its position as a leading voice in celebrating, inspiring and encouraging women’s participation in sport at all levels.
Launched in 2008, Sportsister has attracted readers ranging from elite-level athletes to those just discovering sport for the first time. In the context of rapid growth in interest and participation in women’s sport, particularly since London 2012, Sportsister is well placed to expand and deepen its role in this burgeoning sector.
TriNorth Communications is a sports-focused communications agency working for national sports governing bodies such as England Netball, England Hockey and Volleyball England. It has also worked closely with All Out Cricket, a newsstand consumer magazine, in the provision of in-depth coverage of women’s cricket in print and digital media.
Matt Thacker, Managing Director of TriNorth, said: “We are delighted to have the opportunity to work with Sportsister, and are very much looking forward to working with Danielle. Sportsister occupies a leading position within the rapidly expanding women’s sport sector and fits perfectly with our aim of developing a broad-based sport media operation.”
TriNorth chairman Graham Benson adds: “This is an important step in TriNorth’s expansion. Our work within cricket, netball and hockey has given us an insight into the passion many people have for women’s sport, and we believe the time is right to increase the focus on an area that has long been under-represented in the media.”
Danielle Sellwood, Sportsister founder, said: “I am very excited about this new chapter in the life of Sportsister. These are exciting times for women’s sport and I am very much looking forward to working with TriNorth to drive the business forward. TriNorth already has a strong position within women’s sport and we’ll be working together to expand and build on this.”
For further information, please contact:
Danielle Sellwood at firstname.lastname@example.org, 07792 136 461
Matt Thacker at email@example.com, 07968 078 877