03 December 2022

The FA to double participation in the women’s and girl’s game by 2020

March 16, 2017

The Football Association has unveiled its ambitious new women’s and girls’ football strategy. The Gameplan for Growth details how The FA will double participation in the game by 2020, and create a sustainable and successful high performance system which will ensure England teams at every age group compete with distinction on the world stage.


At the launch Baroness Sue Campbell, The FA’s Head of Women’s football, outlined The FA’s vision on how to build consensus, collaboration and co-ordination across every level of the game. To achieve this aim The FA will focus on eight key priority areas:

  • Build a sustainable and successful high performance system
  • Build a world class talent pipeline
  • Increase the number and diversity of women’s coaches, referees and administratorsin the sport at all levels
  • Developing participation opportunities and infrastructure
  • Changing perceptions and social barriers to participation and following
  • Enhance the profile and value of the England team and players
  • Signpost opportunities to participate, watch or follow
  • Improve the commercial prospects in women’s football


Changes to be implemented to achieve the priorities include the creation of four new posts; a Head of Women’s Performance, a Head of Women’s Coach Development, a new Women’s Refereeing Manager and a Head of Marketing and Commercial, Women’s Football.

Other initiatives include player profiling, the creation of a new talent pathway as well as a full competition review of the Women’s leagues. The FA will also establish ten FA Women’s High Performance Centres. To increase participation, The FA in partnership with SSE, will develop a newnetwork of 200 SSE Wildcats Girls’ Football Clubs that will provide local safe and girl friendly football programmes. Additionally The FA will implement local women’s and girls’ football strategies in each of the County FAs.

In delivering its new strategy, The FA will continue to work closely with partners from across the game as well as its key commercial sponsors and broadcasters. The FA has expressed its ambition to stage a major international tournament in the coming years as it seeks to inspire the next generation and ultimately set a new benchmark for women’s football globally.

The Women’s Sports Magazine




You must be logged in to post a comment Login

Select a sport

Find out how to get started, training plans and expert advice.