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Virgin Money London Marathon: Share your #reasontorun

January 30, 2025

The 2017 Virgin Money London Marathon will celebrate every runner who lines up at the famous Start Line on 23 April with its call to participants to share their #ReasonToRun on social media.

“We know every single runner has a unique #ReasonToRun the world’s greatest marathon,” said Hugh Brasher, Event Director. “Whether it’s to set a PB, to raise money for a cause, to remember a loved one, to break a Guinness World Record, to win, to qualify for Great Britain or just because it’s always been a dream to run the London Marathon – the reasons are endless and we would love to hear them.”

All runners are encouraged to share their story using #ReasonToRun @LondonMarathon.

A specially commissioned video booth will be located at different events over the coming months, giving runners from all over the UK the opportunity to tell their story by recording a short video or simply sharing their unique #ReasonToRun on Facebook, Twitter and Instagram.

Watch the video here to find out more.

Here are just some of the #ReasonToRun messages that have been shared so far:

Double Olympic rowing champion Helen Glover says: “I’m running because I want a fun but challenging focus after the pressure of the Rio Olympics and the chance to raise some money for the Brain and Spine Foundation.”

Olympic ice dance champion Jayne Torvill says: “I watch the Virgin Money London Marathon on TV every year and have always dreamed of taking part. Now I aim to raise money and awareness for Variety, an amazing charity I am an ambassador for.”

BBC news presenter Sophie Raworth says: “I run for my head, I run for my heart, I run because I can, I run because it’s empowering. I run because it makes me happy.”

Sportsister
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