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adidas makes first 3D technology shoe available for purchase with exclusive drop
LONDON, December 2016 – adidas has today (15th December) announced that it will be making its 3D technology shoes available to purchase for the first time with a limited edition release of its 3D Runner.
The shoe features an engineered 3D web structure with dense zones in high force areas and less dense zones in the low force areas, allowing for the optimum level of performance. The 3D Runner also features a 3D printed heel counter, which is integrated into the midsole to avoid the usual process of gluing or stitching. A black PRIMEKNIT upper is also included; ensuring the 3D Runner is high performance as well as stylish.
The 3D Runner was unveiled by adidas in August when a select number of its top athletes – including the likes of Team GB heptathlete Jessica Ennis-Hill, USA swimmer Allison Schmitt and Colombian BMX cyclist Mariana Pajon – were gifted a pair of the shoes following their medal winning performances in Rio.
A limited number of the shoes will be made available on Thursday 15 December in London, New York and Tokyo. Shoes will cost £240 and will be available from the adidas store on Oxford Street, London at 9am.
The Women’s Sports Magazine