21 March 2017
| THE HEARTBEAT OF WOMEN'S SPORT

Running: adidas launches the first mass-produced running shoe made from Parley Ocean Plastic

November 7, 2016
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In a game-changing move for a more eco-innovative future, adidas has unveiled the new UltraBOOST Uncaged Parley, the first mass-produced running shoe made from Parley Ocean Plastic. This marks the first step in the company’s commitment to creating one million pairs of shoes made with Parley Ocean Plastic by the end of 2017.
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UltraBOOST Uncaged Parley features a Primeknit upper made from a mix of Ocean PlasticTM, created from plastic waste retrieved in the Maldives (95% with 5% recycled polyester) – each pair re-uses eleven plastic bottles. The shoes laces, heel cap base material, heel webbing, heel lining and the sock-liner cover are also made with recycled materials.

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The design is inspired by ocean waves, to reflect the shoe’s unique story and adidas and Parley’s commitment to end the cycle of pollution in the oceans.

The shoes will be available from Mid-November at: www.adidas.co.uk

Sportsister
The Women’s Sports Magazine

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