Cycling: Prudential RideLondon launches #PedalParity

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Prudential RideLondon has launched #PedalParity, a new social media campaign to mark its landmark 2016 race where the world’s best female cyclists will be paid the same as their male counterparts.

For the first time ever, the Prudential RideLondon Classique – the UCI Women’s WorldTour race on Saturday 30 July – offers an identical 100,000 Euros prize pot to the men’s Classic, the world’s richest one day race, which takes place 24 hours later.

Prudential RideLondon winners Giorgia Bronzini (2014 winner) and Barbara Guarischi (2015), as well as Lizzie Armitstead and Olympic champion Marianne Vos are actively backing the #PedalParity campaign which supports equal prize money across women’s cycling.

Hugh Brasher, Event Director for Prudential RideLondon, said: “We believe in equality in sport. We are proud to have made the prize money in the Classique exactly the same as the Classic, thereby making it the richest women’s one-day race in the world.

“With our #PedalParity campaign, we hope to encourage other events to follow our lead and recognise that the world’s best women’s riders should be rewarded equally with the world’s best men. They train as hard, race as hard and commit themselves to their sport just as the very best men do.”

Seventeen of the world’s top UCI Women’s WorldTour teams have confirmed their participation in the Prudential RideLondon Classique. The latest squads to confirm their line-ups include Cervelo Bigla Pro Cycling team. The Swiss team includes the Finnish champion Lotta Lepisto who won the final stage of the Women’s Tour of Britain on Sunday and the South African national champion Ashleigh Moolman, who was second overall.

The individual winner of the Prudential RideLondon Classique wins 25,000 Euros in prize money and the winning team is awarded 10,000 Euros. There will be three Continental Tyres Sprints classifications in the race offering a further 12,600 Euros in prize money.

Sportsister
The Women’s Sports Magazine

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