26 November 2020
| THE HEARTBEAT OF WOMEN'S SPORT

Cycling: New Strava Data Reveals Huge Female Participation Increase

June 18, 2015
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In new data released by Strava, female participation has increased by 82% in the last 12 months and women logged  44 million kilometres on Strava in the UK alone in the last 12 months.

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To celebrate the Aviva Women’s Tour, Strava, the global online community for athletes has released new cycling data that shows the growth of women’s cycling within the UK  – Strava are the official Queen of the Mountains jersey partner of the race.

Strava data reveals that the number of female members in the UK has increased by an impressive 82% year on year.

The data also shows that over the last 12 months women on Strava have logged a staggering 44 million kilometres in the UK alone with the global female total being 231,114,595 kilometres, this is a 75% increase from the previous year and shows that women in the UK are clocking up 20% of the global female mileage.

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As well as the increase in participation, female Strava members are continuing to push themselves harder, with the number of women entering Strava Challenges increasing three fold this year versus last. Along with their individual successes, Strava women are embracing the social side of cycling with over 30% of all rides recorded as a group ride in the last 12 months.

As well as being popular amongst amateur riders, Strava is also used by many female professional riders who use the platform to upload training and racing data to connect with their fans.

The most popular female professional riders on Strava, based on Kudos received, are former Women’s Tour winner Marianne Vos (63,292 Kudos received), Olympic Team Pursuit gold medallist Dani King (13,632 Kudos received) and Australian Wiggle-Honda rider Peta Mullens (11,787 Kudos received) – all three riders uploaded their rides from each stage of last year’s Women’s Tour. Last year’s official Strava QOM Jersey winnerpage1image20536 page1image20696 page1image20856

Sharon Laws also uploaded her race, as well as winning the designated jersey she also managed to accumulate 410 Strava QOM’s over the five stages.

Strava are once again awarding the official Strava Queen of the Mountains Jersey – riders will battle for points at two designated Strava Queen of the Mountains climbs on each stage of the race. Strava allows an unrivalled insight into the race, as key riders will be uploading their Women’s Tour race activities to the platform.

For more information on Strava, please visit www.strava.com.

Sportsister
The Women’s Sports Magazine

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