Cycling: Women’s Tour’s new sponsor is huge for sport says Dani King

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Triple world champion Dani King says the big sponsorship deal by Friends Life for next month’s Women’s Tour race is “huge” news for women’s sport.

“It’s huge for our sport and women’s sport in general,” said King. The event has been granted the highest possible ranking for a stage race by the sport’s governing body, the UCI.

The 23 year old will be joined by a number of other leading British names as well as reigning World and Olympic champion Marianne Vos.

The race will begin in Oundle in Northamptonshire on 7 May and finish in Bury St Edmunds in Suffolk on 11 May.

Lizzie Flint, Sportsister
The Women’s Sports Magazine

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