adidas reveal Team GB Olympic and Paralympic kit

March 22, 2024

At London 2012 Team GB and ParalympicsGB will compete in the first home Games for over 60 years as the largest, best prepared, best equipped, best supported and most ambitious group of elite sportsmen and women to represent Great Britain and Northern Ireland.

Our elite athletes are currently training hard in the hope of being selected for Team GB and Paralympics GB and for many, this will be a defining moment in a career characterised by the relentless pursuit of sporting success.

So to add to such an occasion we want our team looking their unified absolute best so we were more than excited to hear that the official Sportswear Provider of Team GB and ParalympicsGB, adidas, have just revealed the ground-breaking team kit that will be worn by the British athletes.

Designed by acclaimed British designer Stella McCartney, who was appointed by adidas as Creative Director for this project, the kit is the most comprehensive range that’s ever been supplied to a national team combining the best in performance technologies and stand-out British style.

Over two years in the making, McCartney’s design of the kit focussed on the British flag, breaking down the iconic design and reconstructing it, creating a modern and contemporary twist.

The result is a bold and what we think, brave, design that features on all items of the kit to ensure the British athletes stand out in front of the home crowd and look like a unified team.

Stella McCartney said, “The first place to start on a project like this is to look at the Union flag. For me it’s one of the most beautiful flags in the world and it was important for me to stay true to that iconic design but also to modernise it and present it in a contemporary way.

“Ultimately, we wanted the athletes to feel like a team and be proud with the identity we created.”

Nick Craggs, Marketing Director, adidas UK said, “All eyes will be on the British athletes when they take the stage at the Games so we wanted to ensure that they would be the best equipped team through a combination of leading technologies including PowerWEB and Climacool and a unified and striking team identity.”

adidas will supply over 900 British athletes across the 26 Olympic and 20 Paralympic sports with a total of approximately 175,000 items of clothing.

This is made up of 590 individual articles that have been created to ensure the British team will be the best-equipped nation for the Games.

We can’t help but think that there isn’t quite enough red, but what do you think about it? Visit our Facebook page to join the discussion…

Sportsister,
The Women’s Sports Magazine

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