If you’re a fan of Nike+ Running and want other areas of your training to follow suit, then this is for you.
Two new experiences, Nike+ Training and Nike+ Basketball, have been unveiled by Nike. Like their running products, the two new experiences will connect digitally enabled footwear with interactive mobile applications with the intention of delivering a revolutionary sport experience.
Available in stores later this year, the technology in both the new experiences includes a Nike+ Pressure Sensor built into each shoe that collects information about the user’s movement and then wirelessly transmits data to their phone. It is then translated into different metrics delivering previously unknown information about either their workout or their game.
“Nike+ allows us to connect the physical world of sport with the social elements of digital to create a better sport experience for every athlete,” said Nike, Inc. President and CEO Mark Parker. “It’s about much more than a shoe. It represents a shift for Nike from product, to product + experiences.”
Nike+ Training has been designed to turn working out into a game. Featuring insights from some of the world’s top athletes including Allyson Felix (pictured above) and Hope Solo, the Nike+ Training experience makes elite level training available to everyone.
The programs consist of a series of short, sharp workouts, designed to help users get fitter, faster and stronger. Each workout is demonstrated on-screen to provide detailed guidance and motivation and during each drill or challenge data and feedback on the workout is delivered to the user’s phone via the Nike+ Training mobile app. Daily programs can be created based on how hard the user wants to train and the app provides a digital community to share each day’s workouts and challenges with.
Workout statistics can be shared and compared with friends via social networks allowing users to challenge each other and compete to top the Leaderboard.
Similarly, the Nike+ Basketball experience breaks down the user’s game to deliver information and measurement, which in turn provides motivation. Nike+ Basketball measures how high, how hard and how quick players play each game.
The first Nike+ enabled training shoes will be the Lunar Hyper Workout+ for women whilst the version for basketball will be the Nike Hyperdunk+.
All styles of the Nike+ enabled footwear will be available in store from June 29, 2012.
Jessica Whittington, Sportsister
The Women’s Sports Magazine
