22 September 2019

First look! Nike announces inspiring new wristband

January 25, 2012

Nike have created NIKE+ FuelBand; an innovative wristband that tracks and measures everyday movement to motivate and inspire people to be more active.

It is designed to be worn throughout the day and uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display.

Activities are measured through a new metric called NikeFuel: the more active you are, the more NikeFuel you earn.

Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The NIKE+ FuelBand displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal.

The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day.

Available in the UK: 1 May 2012

Price: £139

Sportsister is lucky enough to try one out sooner than the release date in May, so find out how we get on with it in our Tried and Tested feature on Sportsister.com – coming soon.

More info: www.nikeinc.com

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