Whatever your goal this year, Nike and the world’s top athletes are challenging you to bring your best then better it, with their ‘Make It Count’ campaign.
Launched on Twitter over New Year’s Eve, athletes including Perri Shakes Drayton (pictured above), Paula Radcliffe and Faye White pledged how they plan to make this year count, and are challenging you to do the same under the hashtag #makeitcount.
England footballing star Faye White pledged to make her year count by ‘Leading – and learning from – my squad to achieve greater things in 2012,’ whilst athlete Perri Shakes Drayton pledged to, ‘Walk to the stadium. Sprint to the finish.’
World marathon record holder Paula Radcliffe shows determination through her pledge of ‘Nearly isn’t enough’ and Britain’s top male distance runner, Mo Farah, plans to push himself harder than ever before by announcing ‘Don’t dream of winning. Train for it’.
The World and European 5,000m Champion, added: “For me, the next 12 months are about working harder to become better, faster and stronger. Whatever your goal, beat it and better it by making this year count.”
The ‘Make It Count’ campaign showcases elite British Nike athletes through black and white action portraits with the athletes’ own handwriting bringing to life their personal pledge. The portraits are supported with a series of unique online films exploring each Nike athletes’ hunger to achieve their goals in the year ahead.
Why not watch one of the ‘Make It Count’ videos below…
Be part of the movement by making your pledge #makeitcount.
The Women’s Sports Magazine