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London 2012: London Live announces locations to celebrate the excitement of 2012 Games
Three of central London’s most iconic open air locations have been officially confirmed as being part of a unique project for the 2012 Olympic and Paralympic Games, entitled London Live.
The project will allow the public to join together and celebrate the excitement of the Olympic and Paralympic Games by transforming Hyde Park, Victoria Park and Trafalgar Square into areas that offer entertainment and attractions. Huge screens will be mounted for the public to watch the Games, all free of charge, and entertainment such as live music and outdoor arts and performances will be organised by event promoters Live Nation – the organization behind some of the biggest concerts in the UK including Live 8 and Concert for Diana.
“We have a great pedigree of delivering fantastic open air events in Hyde Park and are excited to be working on delivering the same quality events in Victoria Park and Trafalgar Square for Londoners and visitors to the capital for the London 2012 Games,” said Live Nation chief operating officer John Probyn.
London Live is the result of a collaboration between the Mayor of London Boris Johnson, the Royal Parks and the London Borough of Tower Hamlets. “With the eyes of the world on London for the 2012 Games, we are creating a jam-packed programme of exciting events that will show the city at its very best and ensure as many people as possible across the capital feel a part of the celebrations,” said the Mayor of London.
“Our aim is to deliver one of London’s biggest Olympic celebrations.”
“With its unbeatable locations, London Live will be a thrilling highlight in a summer of highlights, allowing even more people to watch awe inspiring sporting heroes in high definition action for free, and other fantastic attractions for Londoners and visitors alike.”
London Live at Hyde Park and Victoria Park will take place from July 27 to August 12 during the Olympics, while London Live at Trafalgar Square will commence from August 29 to September 9 during the Paralympics.
The Opening Ceremony on July 27 and the Closing Ceremony on August 12 will be the only two day that the Park is commercially ticketed.
The public will have the option of walking in on the day but to guarantee entry, tickets can be booked online before 2pm each day for a transaction fee of £3.50 per booking, with booking details to be announced next year.
Lizzie Flint, Sportsister
The Women’s Sports Magazine