Walking is a brilliant way to improve your overall health and well-being, and even better, it’s free!
Research shows that although 62 per cent of adults would like to walk outside for exercise more often, 14 per cent don’t know how to get started and 16 per cent are worried they are not fit enough.
Sound familiar? Well original British technical clothing company, Rohan, has teamed up with celebrity personal trainer Matt Roberts to help people enjoy the benefits of walking - with a new, free walking fitness programme, ‘Rohan StrideFit’, which launches on Sunday.
Embracing the Rohan ethos of ‘Live More, Outdoors’, StrideFit is designed to build walking confidence and enjoyment for everyone from novices to experienced walkers.
It is a 12-week programme of exercises to increase strength and mobility incorporated into guided local walking trips - because research shows that 24 per cent of people would be encouraged to walk outside for exercise more if they had information about local walking paths.
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At the launch, StrideFit participants will have their walking ‘type’ assessed with an RSscan footscan® which provides an analysis of individual foot posture. This combined with information about the sort of walking a person would like to do will help trained advisors recommend the most appropriate footwear for people’s needs.
Becky Serieys, Rohan Brand Development Manager, says: “The programme is designed to show people just how easy walking for exercise is, and how it can fit into everyday lifestyles.
“We also know that people can be put off by not knowing what kit to buy, or thinking that it will be too costly - through this initiative we want to help would-be walkers choose the right kit that will last a lifetime. And autumn is the perfect time to get started because there are hundreds of walking events taking place across the country for people to take part in.”
Matt Roberts adds: “We’ve developed Rohan StrideFit to help show people that walking for exercise can be done by and can benefit everyone. StrideFit is not just for walkers, it’s open to anyone, with any level of fitness - so we hope it provides a good incentive to get involved.”
StrideFit launches Sunday in four pilot stores across England and if successful will roll out to 20 new stores in the New Year.
Visit www.rohantime.com for more information and sign up at participating stores. Matt Roberts’ team of fitness experts will be on-hand at each store launch in:
Winchester, Hampshire – 11 September 2024
Kensington, London – 17 September 2024
Hay-on-Wye, Wales – 18 September 2024
Beverley, North Humberside – 24 September 2024
Jessica Whittington, Sportsister
The Women’s Sports Magazine
