With only 570 days to go until London 2012, Olympic Gold Medalist Victoria Pendleton unveils her ‘secrets’ to staying motivated and stopping snacking this January by eating Hovis Wholemeal.

The average British woman will devour 1,092 unhealthy snacks this year, from crisps, sweets and biscuits to cakes and chocolate, according to research released by Hovis Wholemeal. The study, involving 2,000 British women, revealed that an average of over 129 packets of crisps, more than 127 chocolate bars, over 77 cakes and more than 133 biscuits will be consumed by every female in 2011 alone.

As the nation grapples with New Year’s resolutions and healthy eating regimes, the research also revealed that over half of all women can’t resist snacking on unhealthy treats at least twice or three times per day, with a staggering four million women in the UK (one in seven) potentially eating five or more sugary and salty snacks each and every day.

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The research, commissioned by Hovis Wholemeal to mark the launch of the Hovis Stop Snacking Facebook app ^[4] also showed that over half of women wish they could give up their unhealthy snacking vice.

Developed in conjunction with Hovis ambassador and Olympic gold medallist Victoria Pendleton, the Hovis Stop Snacking app will help encourage women to ditch their daily snacking vices.

Victoria said, “As an athlete I understand how important it is to stay motivated in January and most importantly start the day the right way, which is why the Hovis Stop Snacking app is great. The app will encourage women to try a Hovis Wholemeal breakfast and then set a snack-related challenge in return for daily prizes, rewards for completion and a range of recipes and motivational advice from me.”

Kim Mogg, Sportsister
The Women’s Sports Magazine