Leading outdoor footwear and clothing brand, Merrell, has joined forced with Breakthrough Breast Cancer for Breast Cancer Awareness Month to help spread the message that an active daily routine could help reduce the risk of developing the disease.
A survey by Onepoll.com of 1000 women, revealed that 47% of women were unaware that regular exercise could help them reduce the risk of developing breast cancer.
Nearly 46,000 women are diagnosed with breast cancer each year in the UK and according to the World Cancer Research Fund, over 40% of these could be prevented by making relatively straightforward changes such as limiting alcohol consumption, maintaining a healthy weight and being physically active.
Dr Caitlin Palfrman, Policy Manager at Breakthrough Breast Cancer, says, “Taking regular exercise can help reduce the risk of breast cancer. Exercising can also boost self-esteem, improve energy levels and feelings of wellbeing. It’s good to get at least 30 minutes moderate exercise five or more days a week as part of a healthy lifestyle.”
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To help support Breakthrough Breast Cancer’s work and encourage women to be active, Merrell has created an integrated marketing campaign through producing a pink product range and tailored in-store promotional product messages. The campaign aims to generate greater awareness and communicate the charity’s key messages.
Merrell has leveraged its official outdoor partnership with a focus on selected pink styles from the women’s Siren footwear range, with 10% of the retail price being donated to Breakthrough Breast Cancer with every purchase.
Kirsty Page, Sportsister
The Women’s Sports Magazine
