Nike is challenging runners to run like they have never run before by turning the streets of London into a games board. On 23rd April for 24 hours, The GRID – a unique running game – gives players the chance to claim their streets, by scoring points as they run from phone box to phone box.
The GRID will divide London into 40 postcodes - 10 North, 10 South, 10 East and 10 West - with several GRID phone boxes in each, which act as game markers.
Players need to register at www.nikegrid.com, to receive their unique code. This personal code allows them to activate and log their run (entering their code at the start / finish phone box).
Starting at one phone box, players must find the fastest route to another phone box, all within one game postcode. So you can win by running the fastest, flaunting the most stamina or knowing your neighbourhood well enough to sneak the insider routes.
Points are awarded for speed, endurance and stamina and player’s progress is tracked online. After 24 hours, winners from each postcode will be crowned and the streets will be claimed!
London grime artist – Tempa T – has collaborated with Nike to create the track I PAR a freestyle track inspired by The GRID. The fastest lyrical ‘spitter’ is motivating runners to pick up their pace before they play the game. Produced by Skitz Beatz, the video featuring Tempa T performing the track is available to view via You Tube.
Register to play at www.nikegrid.com/, and receive latest news and updates by becoming a fan of The GRID Facebook page - www.facebook.com/nikegrid.
Chris Knight, Sportsister
The Women’s Sports Magazine
