The snowboarding at the winter Olympics in Vancouver has been inspiring not just because of the incredible action, but also for the cool gear worn by many of the riders. This is one sport that really stands out in the style stakes and this season the hottest looks are bolder than ever with bright shades of red, purple, yellow and green dominating the slopes.
Sportsister reports on all the gear trends from the Roxy Chicken Jam snowboarding event in Saalbach Hinterglem, Austria - the biggest all-girls snowboarding event in Europe.
The Roxy Chicken Jam competition is a 6-star TTR event, meaning big points for professional riders. The level was high from the word go and heavy-hitters from the world of women’s snowboarding didn’t disappoint with some immense jumps, boxes and rails.
Then winner of the event after some very impressive heats, was stylish Fin Enni Rukajarvi. Second was Dutch rider Cheryl Maas, and third was Kjersti Ostgaard Buaas from Norway.
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Purple and pink
the most popular colour at the event was purple in all shades from violet to magenta. Often white was the highlight shade used in prints and patterns, but turquoise and lime was spotted too.
Acid brights
Bright colours generally were the order of the day - everything from yellow to turquoise and green. Clashing shades were mixed and teamed together in unusual combinations, that worked amazingly well against the backdrop of the white snow. Accessories too accented the look - either in darker colours to offset the brights or brights to liven up darker outerwear.
Prints are prominent too with spots as a top choice. Checks, stripes and bold abstract styles were also seen.
Boards
Snowboards for women were once upon a time covered in butterflies and flowers, but now graphics are edgier, funkier and much more stylish. Femininity is still embraced but without any fussy girlyness. 80′s style neons dominated in graphics that were goemetric and strong, often including oversize logo’s and branding.
Sarah Benton, Sportsister
The Women’s Sports Magazine
