21 March 2017
| THE HEARTBEAT OF WOMEN'S SPORT

adidas launch first England Women’s Cricket kit

May 7, 2008

For the first time in its history, the women’s England cricket team finally has a kit it can call its own – and they couldn’t be happier. “I absolutely love it!” says captain Charlotte Edwards.

charlotte_edwards_test.pngGone are the days of baggy pants and unflattering shirts, as women played in the same gear as their male counterparts. Now, as adidas announce a new five-year partnership with the England and Wales Cricket Board (ECB), they have developed three new specially designed kits to help aid performance.

They integrate the technological benefits seen in the men’s apparel, but essentially are specifically designed to fit the women’s body shape.

“It’s just so nice now that it’s perfectly fitted, you know, to show off some of our figures whether good or bad!” Edwards joked. This is a huge step forward for the women’s team, and a just reward for their recent performances, including a series victory over New Zealand.

Three kits have been produced for the team. The new Test kit (below left) is in brilliant white, with red piping, representing the English and Welsh colours. The One Day International (below centre) is predominantly blue, again with patriotic detailing in red and white. And finally, there is the Twenty20 kit (below right), in all-over striking red.

england-ladies-cricket-kit.pngadidas has incorporated its ClimaCool technology in the apparel – a design to prevent sweat from forming, keeping the players dry and comfortable, allowing them to stay focused.

ForMotion and FlowMapping technology has also been included to ensure the sport-specific fabrics featured allow complete freedom of movement.

All of the kits have been tested by the players, both male and female, and have been very well received.

“We’re just over the moon that a company like adidas have gone out of their way to do that for us and it definitely makes us feel special and hopefully the performance will show that,” says Edwards.

The women will showcase their new look later in the summer as they face South Africa, both in ODI’s and Twenty20 internationals, in August.

Rachel Stansfield, Sportsister
The Women’s Sports Magazine

Links

www.adidas.com/cricket

www.ecb.co.uk

Look out for Sportsister’s interview with the England cricket captain Charlotte Edwards, and our Getting Started guide to Cricket – both coming soon.

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